Prologue Their origins may seem alienating — at least from today’s point-of-view. For what finally galvanized this loose grouping of artists into action, or so they claim, was, of all things, the inglorious collapse of the art market some fifteen years ago, shortly before the outbreak of the first Gulf War. Almost all those present at their hour of birth agreed that it was because of the recession — then especially palpable in New York — that these hitherto marginalized, critical-theoretical artists were suddenly being accorded public space.
1 In an article she wrote for the first issue of Texte zur Kunst, Isabelle Graw even went so far as to quote the following lines from the Frankfurter Allgemeine Zeitung: “By 1500, the once great Republic of Venice was already in decline… After the defeat of Angadello in 1509, enemy fire was seen even in the city itself. Not only had several banking houses been long since closed, but now, even treasury bonds were tumbling to new lows. That a time of such extreme peril should have coincided with the Golden Age of Venetian painting as manifested in the works of Bellini, Titian, and Giorgione […] is something that comes as no surprise to Renaissance scholars.”
2 This implied a bold equation of Venetian masters with Christian Philipp Müller, Fareed Armaly, Mark Dion, Andrea Fraser, Renée Green, Clegg & Guttmann, Tom Burr and others, young newcomers to the international art scene.
No less programmatic was the periodical Texte zur Kunst itself, which the author launched in collaboration with Stefan Germer with the intention of having a publication devoted exclusively to conceptualist, contextualist, and political art criticism. Just a few years later, in 1993, there were so many exhibitions of contextual art taking place that there was talk of a paradigm shift.
3 In his Project Unité, at that time a highly regarded project inside Le Corbusier’s Unité d’Habitation in Firminy, curator Yves Aupetitallot allocated each artist a separate unit with the expectation that this would induce them to engage with their site.
4 Also in 1993, exhibition commissioner Peter Weibel invited the Austrian artist Gerwald Rockenschaub to team up with two other artists of his choosing, namely Andrea Fraser and Christian Philipp Müller, to design a transnational pavilion as the Austrian contribution to the Venice Biennale. The year 1993 also saw Stephan Schmidt-Wulffen and Barbara Steiner curating the Backstage exhibition at the Hamburger Kunstverein, while Thomas Wulffen’s “Betriebsystem Kunst” edition of Kunstforum International came out one year later. It was again Weibel who was behind an exhibition in Graz called Kontext Kunst (Context Art) — the name that would henceforth be used to describe all the aforementioned artists. When the more than 600-pages-long catalogue finally appeared, it was intended as a compendium of universal validity, as the group’s manifesto, as it were. Yet, the tome was also symptomatic of Weibel’s tendency to claim this new art as ‘his’ discovery, if not ‘his’ invention — something of which Germer was publicly very critical.
5What Weibel had really done was to subsume the most diverse practices under a single label and then, by popularizing the discourse, propagate context art as a, by and large, coherent movement. Context art, in contrast to the deeply regressive image of art of the nineteen-eighties, was understood to be a paradigmatic response, because it returned to the critical tendencies of the nineteen-sixties and nineteen-seventies, except unlike Hans Haacke’s “Investigations of the Apparatus,” its focus was not on art as an institution.
6 Instead, its institutional criticism was reworked and expanded to embrace an analysis not only of art, but also of society in general. All that these artists had in common, in Weibel’s opinion, was their practice of using research to make the context in which their interventions took place the sole object of their analysis. If Weibel ambitiously undertook to place context art in a cultural historical context, then he did so not just to ensure it was accorded its rightful place in art history, but also to delegate it to art history. The question of how history should judge this ideological co-opting of what was then a new artistic phenomenon and whether the periodical, Texte zur Kunst, or Weibel ultimately had the stronger title seems scarcely relevant to the present discussion. What is relevant, however, is that both promoters clearly had a keen interest in proclaiming the much yearned-for new avant-garde,
7 whose genealogical origins were emphasized by James Meyer much later.
8 If, as purported at the outset, the alleged link between art and market forces seems alienating to us today, then certainly, it is not because there is any doubt concerning the existence of such a link. The problem is rather that as it has grown from strength to strength. The new avant-garde has, itself, tied its own founding myth to the demise of the art market, and by so doing, made itself a slave of economic determinism. Not only does this determinism from without contradict the autonomic claims made by all avant-garde movements, but it could even be said that it repeats itself in the sufferance of the label “context art.” The so-called recession theory, moreover, implies that such an avant-garde can scarcely hope to be accorded legitimacy in times of economic prosperity — which, in turn, begs the question,
9 “Is criticality, in the final analysis, no more than a temporary concession to the economic system?”